the power
of touch
aquaphor
marketing
As a person with skin conditions that has personally benefitted from using Aquaphor for years, one thing my skin has never been able to overcome is its sensitivity to sunlight. I created a new product within Aquaphor’s lineup for protecting skin before exposure to sunlight. This is done response to Aquaphor recently receiving critisicm from consumers (#AquaphorSunburn) for the product making their skin react horribly within over-exposure to sunlight after application.
a touching installation
Within a public park area, I created this environmental marketing campaign with involved installing new recreational ampitheater not only provides seating within the park, but allows for a tactile experience as they are directed to watch a timelapse of this leather installation they are sitting on to look at how the leather has changed over time due to exposure to the sun. There would be an area of this structure that has this new product applied to it, causing less exposure. This tactile experience is to get people to realize how important their skin health when seeing this grotesk display of sun-exposed skin-like leather experience.
The goal of this campaign is to provide commentary towards the stigmatization of skin conditions at large, and personally how my skin made me feel isolated growing up. Skin comes in all different colors, types, with all different types of feelings. This skin is meant to be sat on, walked over, disgusting, a nice place to relax, and everything in between. The literal and figurative exposure to this display opens up the idea of how we interact with skin every single day, and it gets beat up without the proper care.