Graphic Designer
PRIMA
THE NATIONAL DATA PRIVACY MANUAL
identity
layout
In the attempt to give a proper voice to the issue of data privacy in the United States, I decided to look into corporate identity from the 50s through the 70s. This done in an attempt span multi-generational gap with authority and bold design. The issue being solving was the public response to how data privacy is dealt with and its severity — especially on vulnerable groups such young teenager and kids, as well as the elderly, those more susceptible to falling victim.
THE PRIMA MANUAL
Inspired by NASA and NYC Transit’s Graphics Standards Manuals, the goal was to get the public to treat their privacy with care and diligence, while also showing an authoritative voice looking over them to protect a whole community. I used late-stage capitalism marketing strategies to attach this book “drop” with a celebrity spokesperson collaboration, to further feed into the irony of our data being so readily available and accessible.
The overall goal of Prima was to provide commentary on late-stage capitalism, while also delving into corporate identity. This was in an attempt to see how to create universal reassurance and trust of information that spans across multi-generations of target audiences.