JOSH
GORSKI

GRAPHIC DESIGNER

Hi there! My name is Josh and I am a graphic designer based in New York. I have a concentration in branding and identity, with a conceptually-driven instinct. I believe designing with a strong conceptual inent is the backbone to creating larger worlds within identities and campaigns. This is an ideology I strive to convey in my work.

Prima
Branding, Identity, Editorial

A manual that gives an ironic late-stage capitalism commentary on the state of data privacy. It speaks on the importance of developing fluency in data privacy especially for susceptible age groups. However, this is done in the form of a one-stop printed manual acting as this limited materialistic drop for its release.

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LVRGRL
Branding, Identity, Marketing

A branding and identity for a pop music trio as well as their debut album. It solves the issue of positioning and filling a gap in the Western music market for a co-ed group targeting mass appeal. The album’s marketing speaks to the disintegration of youth after exposure, performance, and the illusion of beauty through a surrealist lens.

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Belles Harbor
Branding, Identity, Marketing

A branding and identity for a proposed entertainment district for the historic, step-sister city of the south — Savannah, Georgia. This district will not be building ‘new’ entertainment on top of the historic grounds, but rather honoring its continous presence in the city by expanding its ventures outwards.

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GM Financial
Marketing, Branding, Identity

I worked heavily in designing marketing collateral for GM Financial’s commercial vehicle and fleet portfolio. My span of design included creating marketing sheets, emails, slide decks, social assets, live broadcast events, brand guidelines, and multi-channel campaigns.

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Cadillac Financial - End of Lease
Marketing, Direct mail

At my internship, I worked on developing a direct mailer martketing product and marketing strategy for the new Cadillac FInancial brand. This product was for their End of Lease Package on behalf of their Cadillac Concierge Team, informing of customers of their lease-end options.

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Not So Ordinary Times
Brand film

I worked as the director of photography and editor for a fashion collection’s brand film. This brand film inspired by the creative behind the collection mirrors the duality of woman of the church and what belief really means.

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Beta
Live action film, Motion graphics

A video that experiments with lite-motion graphic skills, exploring the idea that the version of ourselves that we see on our screens simply does not exist outside of that setting.

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Who Spilled
Personal identity

I mirrored the story of my youth into a three-dimensional, book jacket trilogy series, to mimick the intentionality and bulk that there actually is to it. This personal identity piece acts as a heavyweight of accountability.

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Josh Gorski

PORTFOLIO • 2024