Graphic Designer
BELLES HARBOR
CELEBRATION OF MODERN PRESERVATION
identity
marketing
Belles Harbor, a proposed entertainment district of Savannah, Georgia, aims to connect the city’s evergrowing modern lifestyle to its famous historic charm of preservation and perseverance. I decided to name the district off of the historic women who were coined with pushing for this harbor city’s historic value being the first founding city in the state of Georgia. By expanding, Savannah’s new entertainment is not being built on top of its historic presence, but instead, honoring and celebrating that by expanding opportunities outwards.
BRIDGING ENTERTAINMENT
For this I am proposing extending this entertainment district all the way from Broughton Street to Plant Riverside, then connecting from Plant Riverside to Hutchinson Island. This would be connecting lands divided by a river to increase the ample amounts of opportunity. With city of Savannah already claiming ownership of both sides with major buildings being renovated to both. With so many opportunities for entertainment value so close to one another, it felt important to keep this close-knit environment all together to encourage the thought of creating one unified brand and identity.
HISTORIC ENVIRONMENT
Within the environmental space, I felt like using buildings to display information puts a higher emphasis on the community of art around the area, aiming to garner walkers, dirvers, and everything alike to catch their attention. Strategically placed on buildings, these murals use perspective to complete the apex of the bridge outside the top of the logo.
Another priority is to not build up or use constant construction to build promotion to avoid more crowding during the construction periods on the perimeters of the city’s land.
The goal of Belles Harbor is to meet the expectations for the city of Savannah, Georgia in keeping the preservation of its historic value and reputation as high as it can. When establishing a cohesive branding for the city and an entertainment hub, it is important to maintain the same image, message, and goal for the entire community. Belles Harbor is a solution to attack adding on to an already tight, land-locked city, in hopes of creating a more accessible district for entertainment.